PUMA x AHLUWALIA V-S1

The PUMA x AHLUWALIA collection is shaped by Priya Ahluwalia’s Indian Nigerian heritage and her rich, story-led approach to design. Blending football references with vibrant colour, bold pattern, and tactile fabrics, each piece brings culture and craftsmanship together in a way that feels personal and expressive. That spirit carries through in the PUMA x AHLUWALIA V-S1 Sneakers, a fresh take on '00s-era football style.