A SALUTE TO BLACK CULTURE
To celebrate Black History Month, PUMA is proud to partner with the Schomburg Research Center for Black Culture. The Schomburg Center works in preserving artifacts, history, and culture from across the diaspora and global Black community. Our partnership champions education, empowerment, and cultural enrichment within the Black community through scholarships, funding initiatives and more. Learn more about the Schomburg Center and PUMA’s efforts to highlight and celebrate the deeply rooted communities that inspire us.
PUMA’s first employee-led collective of Black creatives, We Are Legends have also designed a limited PUMA x Schomburg Center collection to kick off the multi-year collaboration with the Schomburg Center. The collection and campaign entitled “Deeply Rooted” pays homage to the Center’s nearly 100-year legacy as a research library devoted to the collection, preservation, and exploration of African diasporic history. The co-branded collection blends classic PUMA styles with art objects seen in the Schomburg Center’s expansive collection. Learn more about out PUMA’s Deeply Rooted campaign below: