This is Lauren London’s L.A. Love Story. Each piece of the collection is inspired by the city that raised her. Colors represent the Los Angeles landscape, and special pieces are emblazoned with a motto from Nipsey Hussle that Lauren keeps close to her heart: “It’s not on you, it’s in you.” This collection is a physical manifestation of her love for L.A. – a piece of her heart for wearers to take with them. Created in collaboration with PUMA, the collection is a mix of timeless streetwear infused with Lauren’s effortless style.