OUR PURPOSE

Some say the world is changing too fast. We say it’s not changing fast enough. Injustice. Discrimination. Inequality. These issues are not slowing down. So neither will we. Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. Individuals like former Olympian Tommie Smith, who inspired all races, religions, and nations to join together around justice and acceptance for all. In 2018, we established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture. To stand up against systemic racism, fight for LGBTQIA+ rights, and push for Gender Equality. To support leaders and organizations who inspire real change with real action.